Public Relations Career Launch: 40% Roles With Remote Options

In this article, we explore the exciting opportunities presented by the public relations career launch in the modern digital age, where remote work is becoming increasingly prevalent. With 40% of roles now offering remote options, the public relations industry is adapting to new working methods. 

This article aims to provide comprehensive insights into the various roles available, their associated salaries, and the benefits of remote work. 


It serves as a guide for those looking to start or further their career in public relations, offering a clear path to navigate this dynamic field.

Remote Work Growth in PR

The public relations industry is experiencing a significant surge in remote roles. 40% of PR positions now offer the flexibility of working from home. 

This change reflects the industry's adaptation to digital advancements and changing work preferences. It opens up diverse opportunities for professionals globally. 


The shift to remote work is a trend and a substantial transformation in the PR sector. This evolution supports a more dynamic and accessible public relations career launch.

Guide to Applying for Remote PR Roles

The application process for remote PR jobs has unique considerations. This guide outlines the critical steps for a successful application.

Applying for remote PR jobs:

  • Research and identify relevant remote PR roles using different platforms like LinkedIn.
  • Tailor your resume to emphasize PR skills and remote work readiness.
  • Write a compelling cover letter showcasing your PR expertise.
  • Network within the industry for insights and opportunities.
  • Prepare for virtual interviews, focusing on clear communication.
  • Follow up post-interview to show continued interest and professionalism.

Tips for successful PR applications:

  • Customize each application to the specific PR role and company.
  • Highlight your skills suited for remote work environments.
  • Stay proactive in engaging with industry professionals and news.
  • Keep your knowledge of PR trends and tools up-to-date.
  • Practice and refine your virtual communication and interview skills.
  • Demonstrate flexibility and adaptability to different working scenarios.

PR Careers With Remote Work

A significant shift in the public relations industry is underway, with 40% of roles embracing remote work

This evolution offers new opportunities for professionals seeking a career in PR, combining the traditional aspects of public relations with the flexibility of remote working environments.

Digital Media Manager

This role involves managing online content and social media strategies, requiring a blend of creativity and digital communication skills. 

A Digital Media Manager must be adept at engaging audiences and analyzing social media trends. The annual earning potential for this position typically ranges from $50,000 to $70,000.

PR Consultant

PR Consultants provide strategic public relations advice to clients. They must possess excellent networking abilities and a talent for strategic planning. 

The role demands a deep understanding of PR methodologies and client management skills. Annual earnings are usually between $60,000 and $90,000.

Content Writer

A content writer specializes in creating compelling PR materials and needs strong writing and research skills. They craft press releases, blogs, and other content that encapsulates a client's messaging. Content Writers in the PR field typically earn between $40,000 and $60,000 a year.

Social Media Coordinator

This role focuses on managing and growing a client's social media presence. Essential skills include a thorough understanding of various social media platforms and the ability to create engaging content. 

Social Media Coordinators generally earn between $35,000 and $50,000 annually.

PR Specialist

A PR Specialist develops and implements public relations strategies. They require excellent communication skills and the ability to organize and execute PR campaigns effectively. The annual earnings for a PR Specialist can range from $45,000 to $65,000.

Communications Manager

This role oversees internal and external communications and demands strong leadership and strategic thinking abilities. 

A Communications Manager maintains a cohesive communication strategy across various channels. Their potential earnings are typically between $60,000 and $85,000 per year.

Brand Strategist

This position involves developing a brand's identity and market position. Creativity, along with market analysis skills, is crucial. Brand Strategists in the PR sector can expect to earn between $55,000 and $75,000 annually.

Event Coordinator

An event coordinator focuses on planning and executing PR events. They must have excellent organizational and multitasking skills. 

They are crucial in managing events that align with a client's PR goals. The earning potential for this role usually lies between $40,000 and $55,000 a year.

Media Relations Coordinator

This role's primary focus is managing relationships with media outlets. It requires strong networking skills and a good understanding of the media landscape. Media Relations Coordinators typically earn between $45,000 and $65,000 annually.

Crisis Management Specialist

Specialists in this area handle PR crises and reputation management. They need to be adept at problem-solving and making quick, effective decisions. A Crisis Management Specialist in PR can earn between $50,000 and $70,000 a year.

Skill Development for PR

Developing the right skills is crucial for success in public relations. This section outlines the essential skills needed and how to develop them.

Essential Skills for PR Professionals

Success in PR relies on a mix of communication and digital literacy. Strong writing and speaking abilities are fundamental to conveying messages effectively. 

Understanding social media and digital marketing tools is also critical. Additionally, PR professionals should have crisis management skills and the ability to think strategically.

Developing PR Skills

To develop these skills, start with courses in communication and public relations. Then, I apply theoretical knowledge and engage in real-world experiences, like internships. 

Practice writing and speaking regularly to refine these abilities. Stay updated with digital marketing trends and tools through online resources and workshops.

The Future of PR Work

The public relations field is evolving, particularly with the rise of remote work. This segment looks at current trends and prospects in PR.

Trends in Remote Work

Remote work in PR is becoming more prevalent, driven by technological advances and changing work preferences. This trend allows for greater flexibility and access to a broader talent pool. 

Virtual collaboration tools are increasingly important. Remote work also demands high self-motivation and time management skills from PR professionals.

Future Prospects in PR

The future of PR includes a continued focus on digital and social media strategies. There will be a growing demand for data analytics and SEO optimization skills. 

PR roles are expected to become more integrated with marketing and communications. Adapting to new technologies and platforms will be crucial to career advancement in PR.

Wrapping Up: Insights on the Public Relations Career Launch

The evolution of the public relations industry, particularly with 40% of roles now offering remote options, marks a significant shift in career opportunities. This change provides aspiring professionals with a more flexible and diverse path for a Public Relations career launch. 

Embracing these remote roles requires adaptability, digital proficiency, and a keen understanding of modern PR strategies. As the industry continues to evolve, staying informed and adaptable will be crucial to success in the dynamic world of public relations.